Track the effectiveness of your marketing campaigns using UTM parameters to understand which channels drive the most revenue.
Setting Up Campaign Tracking
Campaign tracking works automatically once you install the SimpleData tracker. Use UTM parameters in your campaign URLs to track performance.
UTM Parameters
utm_source
The source of your traffic (e.g., google, facebook, newsletter)
utm_source=facebook
utm_medium
The marketing medium (e.g., cpc, email, social)
utm_medium=social
utm_campaign
The campaign name (e.g., summer_sale, launch_2024)
utm_campaign=summer_sale
utm_content
To differentiate similar content or links
utm_content=banner_a
utm_term
Keywords for paid search campaigns
utm_term=running+shoes
Example Campaign URL
https://yourstore.com/products/shoes?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_saleViewing Campaign Data
- Go to your site dashboard
- Navigate to the Ecommerce tab
- View the Campaigns section
- See revenue, conversions, and ROI by campaign
Key Metrics
Campaign Revenue
Total revenue generated by each campaign
Conversions
Number of purchases from campaign traffic
Conversion Rate
Percentage of campaign visitors who purchase